Suno tunes up a round at a $2B+ valuation

AI music generator Suno is in talks to raise $100M+ at a valuation north of $2B, quadrupling its last mark, per Bloomberg. The would-be up-round extends a year of aggressive AI content bets across music, image and video. 

A $2B+ price tag for a still-nascent business that synthesizes copyrighted styles isn’t just a vibes check; it’s investors pricing in platform distribution and licensing détente. If Suno can convert viral creation into repeat, paid usage—and keep labels from lawyering the product into oblivion—the gross margins of generative software beat streaming-era unit economics by a country mile. The multiple here is also a marker for late-stage AI infra vs. app divergence: even “apps” are getting infra-like valuations when they look like categories in disguise (creation + rights tooling + distribution).

A cluster of AI media startups have moved from novelty to tooling for marketing teams and indie creators. Suno’s step-up follows similar “in talks” rounds for image and video peers this month, keeping private comps buoyant even as public AI proxies trade on supply-chain constraints rather than software growth.

If this round closes on rumored terms, expect every label-backed AI music partnership negotiation to reprice overnight—because the cap table just did.